MaNiYa
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MANIYA

Go beyond
preconceptions.

HIDDEN VALUESNEW POSSIBILITIES
SOCIAL INNOVATION, DESIGNED

01 — WHY MANIYA EXISTS

まだ、価値と
呼ばれていないものを。
新しい可能性へ。

Many valuable relationships, behaviors, places, and resources go unnoticed — not for lack of value, but because they don't fit the categories we already have names for.

Not everything valuable has been named yet.

MaNiYa exists to find that hidden value, and turn it into new possibilities — through research, design, experimentation, and collaboration.

02 — WHERE MANIYA WORKS

Where MaNiYa works: PET, PEOPLE, PLACE

PET
a moment of recognition
PEOPLE
a face you start to know
PLACE

The value isn't only inside each of these. It's in what happens between them — and that's where MaNiYa works.

03 — THE SYSTEM

From a moment to when it matters: awoou, olou, iyou

01A MOMENT · seconds

awoou

START A CONVERSATION.

awoou lowers the small psychological barriers that keep strangers from talking to each other, using dog walking as a natural trigger for lightweight communication.

犬の散歩を、世界でいちばん小さな社会インフラへ。

strangerspeople who have spoken before
02EVERYDAY · days

olou

STAY CONNECTED.

olou turns small encounters into lightweight everyday relationships — more familiar faces, more weak ties, more people you could casually ask for help.

深くつながらなくても、ひとりじゃないまちへ。

people who have spoken beforefamiliar people in the neighborhood
03WHEN IT MATTERS · when it matters

iyou

BE THERE WHEN IT MATTERS.

iyou turns everyday relationships into mutual support during emergencies, so no one is left behind or delays evacuation because of a pet.

「犬がいるから逃げ遅れる」をなくす。

familiar peoplepeople who can support each other

04 — WHAT MANIYA DESIGNS

We do not begin with a predetermined product. We begin with overlooked value.

01Researchuser research, ethnography, and field interviews that surface value no one has named yet
02Productprototyping and product development shaped by what we learn, not the other way around
03Communitycommunity design — building the light social structures that let value circulate
04Experimentfield testing and regional experiments that treat the real world as the lab
05Systemsconnecting people, places, and institutions into something that holds together
06Collaborationpublic–private collaboration with municipalities, companies, and researchers

05 — EXPERIMENTS & PROOF

MaNiYa doesn't only produce concepts. Every idea gets tested in a real environment before it becomes a product.

2026.09FIELD TESTPet disaster preparedness prototypeYokosuka, Kanagawa
2026.07PILOTDog-walking meetup trial with a local housing developerSetagaya, Tokyo
2026.05RESEARCHInterview study on weak-tie relationships in pet-owning householdsKanagawa Prefecture
2026.03EVENTCommunity walk & evacuation drill for pet ownersYokosuka, Kanagawa
2026.01PROJECTawoou concept prototype begins field testingKanagawa Prefecture

06 — COLLABORATION

Let's build
new normals.

企業、自治体、研究機関、地域のみなさまと、
まだ名前のない可能性を一緒に形にします。

pet-friendly housing/disaster preparedness/community design/regional pilots/product development/research/events/social innovation

07 — COMPANY

株式会社MaNiYa

MaNiYa Co., Ltd.

Representative
— placeholder —
Founded
— placeholder —
Location
Yokosuka, Kanagawa, Japan
Business areas
PET / PEOPLE / PLACE

MISSION

Designing connections that empower hidden values to become new possibilities.

VISION

Go beyond preconceptions.

08 — CONTACT

Something hidden
might be valuable.

まだ形になっていない相談でも、
ぜひ聞かせてください。

Prefer email? contact@maniya.co.jp

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